Spamalot to the Holy Grail: a personal email journey
Are you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one. According to the BBC, undercover US researchers, or white hat spammers,...
View ArticleSales and Marketing: the same hymn sheet
Our friend Stephanie Tilton (one of the Savvy B2B Marketers) and the folks at AG Salesworks have just published an excellent eBook on the subject: Gear Up For Success: 8 Steps to Get Sales &...
View ArticleShould we still be talking about the B2B marketing funnel?
I’m thinking we should give up on the funnel. But what would life post-funnel look like?
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